It’s no secret that digital marketing has taken over the world. From social media to search engine optimization, businesses have invested billions of dollars into getting their products and services in front of consumers in a digital space. With so much noise and competition in the digital world, it can be difficult to cut through the clutter and get your message heard. That’s where word of mouth marketing comes in.
Word of mouth marketing
Word of mouth marketing (WOMM) has been around for centuries, and it’s still one of the most powerful and effective forms of marketing today. WOMM is the passing of information from person to person, and it can be used to refer both positive and negative experiences. In the digital age, WOMM has taken on a new form with the advent of social media. Now, people can share their experiences with a brand or product with the click of a button, and that message can spread like wildfire. Because people trust their friends more than they trust advertising, WOMM can be a powerful tool for businesses to use in order to build trust and credibility.
What are the benefits?
There are many benefits to using word of mouth marketing in the digital age. Perhaps the most obvious benefit is that it’s free. All you need to do is talk about your product or service with your friends and family, and they can spread the word to their friends and family. Word of mouth marketing also helps build trust. When people hear about a product or service from a friend, they are more likely to believe it than if they hear about it from a company. And finally, word of mouth marketing is effective because it’s personal. People trust their friends and family more than they trust brands, so they are more likely to take action when their friends recommend a product or service.
How can you encourage word of mouth marketing?
There are a few different ways to encourage word of mouth marketing. One of the most effective is to provide an exceptional product or service that people will love and want to talk about. Make sure your branding is on point, too. Everything from your website to your product packaging should be top-notch and reflect your unique voice and style. You can also incentivize customers to spread the word by offering rewards or discounts for referrals. And finally, make it easy for customers to share their experiences with your brand online. Provide social media buttons on all of your pages, make it easy to leave reviews, and run social media contests and giveaways. When it comes to word of mouth marketing, the key is to create a great product and provide an amazing customer experience.
Does it work in the digital age?
Absolutely! In fact, word of mouth marketing is even more powerful in the digital age. With the internet and social media, it’s easier than ever for customers to spread the word about your product or service. And thanks to platforms like Yelp and TripAdvisor, it’s easier than ever for customers to research products and read reviews before making a purchase. So if you’re looking to launch a new product or service, start with a strong word of mouth marketing campaign!
How can Tanzacomputer help with word of mouth marketing?
Tanzacomputer is a digital marketing agency that provides all marketing service for a business in a digital form. They offer services such as website design and development, SEO, SEM, social media marketing, and content marketing. Word of mouth marketing is great because it can work for everyone, even lesser known brands or start-ups. Tanzacomputer can help with word of mouth marketing by developing a strategy that focuses on your target market and creating content that resonates with them. They can also help you to identify and activate your brand advocates, and track the success of your campaign. Contact us today to get started FREELY
Victor Rwegasira is a digital marketing specialist, LinkedIn Expert and founder of Tanzacomputer Digital Marketing Agency. He has helped thousands of startup businesses grow and reach their target revenue with digital marketing solutions all around the world.