What is Marketing Automation – And How Does It Work?

Marketing automation is a software solution that helps marketers automate their lead generation and customer relationship management (CRM) processes. Marketers can use marketing automation software to send automated emails, make phone calls and nurture leads into customers. The benefits of using this technology include increased efficiency and the ability to target specific segments with specific offers.

In this article we’ll look at what marketing automation is, how it works and why it’s important for businesses today

What is Marketing automation

Marketing automation is a set of software tools that are used to automate repetitive tasks. These can include sending emails, creating landing pages and managing social media.

You may have heard the term “marketing automation” before but don’t know what it means or how it works?

 Let’s break down what marketing automation actually is and how you can benefit from using it in your business:

  • Automation is the process of taking away manual work from employees so they can focus on more strategic activities like sales or customer service.
  • Marketing Automation refers specifically to software programs that help companies automate their marketing processes by automating tasks such as email campaigns, landing page creation/management and social media management (i.e., Facebook page posting).

What does marketing automation do?

Marketing automation helps you automate marketing tasks. It’s a big help when it comes to building a relationship with your leads, creating and delivering personalized content, tracking your results, and more.

The best way to understand what marketing automation does is by looking at the processes of traditional marketing:

  • Build relationships through email campaigns
  • Create website landing pages for each customer
  • Send out emails on behalf of someone else (like an affiliate)

Marketing automation can help generate leads, nurture them and target them with specific offers.

Marketing automation can help you generate leads, nurture them with specific offers and target them with relevant content. While this all sounds wonderful, it’s important to note that marketing automation is not a magic bullet.

The reason why so many companies are interested in marketing automation is because it’s not just about generating new customers — it also helps you keep your existing customers happy by improving their experience with your brand or product. Marketing automation isn’t a one size fits all solution: it’ll work best if you customize each stage of the process based on what type of business you’re running (and who your audience happens to be).

What is marketing automation software?

Marketing automation software is a series of rules that help you automate marketing tasks. It

can be used for any type of business—even if you don’t have the resources available to hire an agency on your own.

Examples of marketing automation.

The best way to think about it is this is when you perform certain tasks automatically on a regular basis so that they happen automatically without any human interaction (or even thought). For instance:

  • Email campaigns – Your team sends out emails based on criteria set by you or your business owner so they can be sent at specific times throughout the week or month depending on what’s been planned for each subject line/message topic.
  •  Social media posts – This can mean anything from posting content related specifically around new products coming out soon as well as anything else related such as promotions and discounts offered by retailers in an area where consumers are likely going anyway.
  • Landing pages – These pages are designed specifically with one goal in mind: attracting leads into becoming customers who can then later become paying customers if needed! They also help confirm whether someone has read through all information provided before making their decision whether buying something online.

Marketers need to pay close attention to their analytics.

Marketers need to pay close attention to their analytics. They’re the lifeblood of marketing campaigns, and marketers should be analyzing them every day—and at least once a week.

Analytics can tell you what works, what doesn’t work, and why it doesn’t work. It will show you how much traffic an ad or campaign is getting on Facebook, Twitter or Google (or any other channel). It will show you which channels bring in the most conversions from visitors who sign up for your email list after visiting one of your sites. And it will help you understand all kinds of other things about how people interact with your site: where they go next after leaving it; what pages they click on most often; which areas offer the best chance for conversion.

Marketing automation as a sales funnel.

The sales funnel is a marketing concept that describes the process of turning leads into customers. It has five stages, each with its own set of steps to take. In short: the more effective your marketing efforts are at moving leads through this funnel, the higher percentage of them will become customers.

Marketing automation can be used in place of traditional methods for measuring progress throughout this process and determining whether or not it’s working as expected.

 For example, you might use an A/B test between two different types of emails sent out to see which one gets more clicks on its landing page (or whatever form factor is being targeted).

If you find that one email outperforms another when it comes down to converting visitors into leads—and then tracking metrics such as click-through rate (CTR) after those emails have been sent out, then this indicates that there’s something about how they were presented that made them more effective than their counterparts at moving people through those stages in particular order.

Marketing automation is a tool that can help you achieve your goals. There are many factors that affect the success of your marketing automation efforts and it’s important to test and measure them regularly so you can see what works best for your business.

You need to know who your target audience is, what they want from their experience with you, how they interact with other brands in their industry (and which ones don’t), where they spend most of their time online, what channels are working best for them at any given moment… The list goes on.


As you can see, automation is a useful tool for marketers. It has many benefits that can help you generate leads and convert them into customers. However, it’s important to remember that this type of software does not exist in a vacuum—it needs careful planning alongside your other marketing efforts. We hope this article has helped you understand how marketing automation works, why it’s so popular among marketers today, and what pitfalls they should avoid when using it.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.