Inbound marketing is one of the most important trends in digital marketing today. It’s a method of marketing that focuses on attracting visitors to your website by using strategies that are relevant to your customers.
Inbound marketing is different from traditional marketing because it doesn’t just focus on reaching out to potential customers. You also need to read and understand your customers’ needs and wants, and then provide them with the information and products they’re looking for. That way, you can keep your customers happy and keep them coming back to your website.
How Do You Measure Inbound Marketing Success?
The goal of inbound marketing is to focus not only on getting new customers, but also keeping and retaining them. Like any other tactic, there are ways you can measure how effective your efforts were in achieving this goal so that you know where improvements need to be made. There isn’t a standard way for measuring the success or “ROI” (Return On Investment) behind an online business
But if you’ve gotten as far as this article, then you already know what your online business does and how it makes money. So let’s not waste time with that stuff and get to the actionable steps of measuring inbound marketing success.
Ways To Determine The Inbound Marketing Success Of Your Company
1) Did Customers Convert?
What was their purchase rate (that they bought)? Did they buy more often than non-buyers ?
2) What Content Broke Through?
Is content ranking atop Google’s search results pages more often than not, or did it get quickly buried by newer posts? Are your videos and email-driving blog posts drawing in new visitors to your site who never leave because they’re so interested in what you have to say that they can’t wait for their subscriptions to renew automatically (or are just flat out staying on the conservative side of making sure marketing isn’t their full-time job)?
3) Did they Interact?
Are emailers visiting your site more often than those who don’t subscribe to you, read them in the mail or visit occasionally? Is content helpful, interesting and pleasing to look at (and read!) enough that it makes people want and need something from you – a conversation with someone about what’s happening over at your place of business.
Those types of changes can only be measured through the heat map of web traffic and contact information.
4) Did you believe in your online marketing efforts enough to trust that it’s good, let alone great .
If you didn’t either take years to figure out what keywords people use on search engines or abandoned everything after making an adequate number of blog posts or video tutorials – then you’re a fool!
Remember – how do those Facebook ads rate? Does your content drive high click- through-rates? Have you tested keywords for your profit and paid attention to the details of getting them as high as possible, so that people actually use search engines every day need to come visit your place of business. If not then lower the bids (higher cost per click), rethink what it is about those campaign objectives that didn’t work or upload a new ad on Facebook with more polish but very similar messaging – and retest again . Claiming you knew what people needed and wanted (because you ran focus groups) is begging for credit where it isn’t due
5) Did you believe in letting Google alone find your best places to advertise?
Or you do silly things like: live on TV when the target market wants text ads placed online, put paid airtime into a newspaper that no one reads so they’ll think about publishing an ad looking for more work from this point forward. Or run any number of other tactics that internet users would view as crazy and obnoxious.
Honestly, I don’t care if you believe in this type of thing or not – Google is for keyword research and finding your best places to advertise. But it will only work effectively when you engage with the site and figure out what exactly customers want by looking at their search terms via a live website crawl (aka SEO analysis ).
Inbound marketing has got many aspects that are to be checked upon, and sometimes it might be like overwhelming for a businessman who is not into digital marketing thing, but let alone being geeky on it,knowing the above explained aspects is more than enough to give you a clear picture of how to go about your inbound marketing.
Inbound marketing is one of the most effective ways businesses can make profit. By partnering with a qualified digital marketing agency, you can tap into the latest techniques and strategies to help your business achieve its desired results. Hiring a professional team will help you optimize your marketing efforts, measure the results, and adjust your strategy as needed. Make sure to contact us today to get started!