With over 4 billion people globally connected to the internet, there has never been a better time than now for businesses to include blogging in their marketing strategy; it drives website traffic and promotes products, and helps to build trust with potential customers.
What is Business Blogging?
Business blogging is a marketing strategy that uses blogging to get your business more online visibility and increase traffic. A business blog is a marketing platform similar to social media, direct mail, email marketing, etc., that helps support business growth by creating brand awareness and attracting the target audience.
The Benefits of Blogging for business
• To drive traffic to your website
Each time you create and publish a blog post, it is one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search. It’s also one more clue to Google and other search engines that your website is active, and they should check them to discover new content.
Repurpose blog content for social media.
Business blogging increases your chance of being discovered via social media. Each time you create new content, you create content that people can share on other social platforms like Facebook, Twitter, etc. This helps create brand awareness among potential customers who may not know you yet.
• It creates an avenue to write about your brands
Another benefit of business blogging is the opportunity to share your company news and stories. Blogs can contain articles and news highlighting what a company is up to. In addition, you can share your brands and even reviews and feedback from good clients on your blog.
• It converts traffic into leads
With the traffic you have pulled, it is a window of opportunity to convert the traffic into leads. It simply works by adding a lead-generating call-to-action to every blog post. That is how you turn your website traffic into leads for your sales team.
How To Engage In Business Blogging
• Define your audience
You need to know your audience because you should never write a blog post without knowing who your target audience is. The audience will eventually become your target customers – the people most likely to be looking for and interested in knowing about your business. Getting this right will help you choose topics to write on and create a blog that your customers will care about.
Also Read: Reasons to hire a Digital Marketing agency
• Optimize keywords for each post and your post for search
To qualify your post among high rankings in the search engine, include catchy keywords that they can easily see when they search online. Before creating a post, ensure you have included these keywords related to your business. Aim for one main keyword in the title and two keywords the most relevant to the topic you are writing about. Optimizing your blog posts for online search means adding signals that tell search engines about your posts. When search engines read these signals, they can direct relevant traffic to your website.
• Attach your blog to your other marketing platforms
Business blogging is still a form of marketing and should be attached to your overall marketing strategy to have the most impact. For example, as you advertise your brand in your email or social media marketing, include it on your blog, and share the link to your brand website. It is a means of growing your audience and reaching out to potential customers. If you are launching a brand very soon, write a couple of blog posts on related topics and publish them in the weeks leading up to the launch to develop an interest in your brand and help customers understand how it will be of massive benefit to them.
For your blog to be more effective, it must be planned with intent and written with utmost care to reach the target audience and grow your brand awareness.
A business blog can market your company, attract new customers, and position you as an industry leader when done correctly. Sadly, many businesses start blogging without any clear idea of what to write about or how it will market their company. As a result, business blogging often takes time and energy without producing any benefit.
Do you want to invest on blogging? Reach out to us, we are happy to help.
Victor Rwegasira is a digital marketing specialist, LinkedIn Expert and founder of Tanzacomputer Digital Marketing Agency. He has helped thousands of startup businesses grow and reach their target revenue with digital marketing solutions all around the world.