Marketing is a tricky thing. People can have a lot of different ideas about what it means, and there are so many ways to do it.
There are different ways to approach this marketing thing, among them is Brand marketing and performance marketing. Due to the nature of their conducts, some thinks that branding and performance marketing are the same thing, but in a real sense they are different. But I have to admit that there are some similarities also between them.
Performance marketing is focused on creating results for your business, like increasing sales or reducing costs. It’s all about making things happen in the real world, and it happens every day in every industry.
Brand marketing, on the other hand, focuses on building a positive image for your company—it’s all about making people feel good about their experiences with you as an organization. Brand marketing is more about what you can do for customers than how much money you’re making from them at any given time.
The two are not mutually exclusive. You can use performance marketing to build brand awareness and increase your reputation as a trusted business. The key is knowing which type of marketing you need at any given time. Ask yourself: What do I want to happen next? If the answer is anything other than “close more sales,” then you’re doing marketing wrong.
Performance marketing is the art of telling a story. It’s about building a narrative around the product, service, or company that makes people want to be a part of it.
What does that mean? Well, let’s say you’re a business owner. You have a product and you want to sell it to people—people who will be happy with it and willing to tell their friends about it. How do you do that?
One way would be to send out an email campaign advertising your product and asking them if they’d like more information or if they’d like to buy one now. Maybe if they buy one now, you’ll give them 10% off on next order?
But this doesn’t really work if your customer base is only 100 people or less. And even if there’s room for improvement, most people are busy and don’t want to be bothered by sales pitches all day long!
So what should you do? Well, performance marketing has come up with some great ideas for how businesses can market themselves without bothering customers directly—and make sure that those customers feel good about supporting their business instead of just buying something on autopilot.
There are tons of types of performance marketing. Here are some of the most common:
1. Lead Generation
2. Content Marketing
3. Social Media Marketing
4. Mobile Marketing
8. Social Media Optimization
9. Video Marketing
10. Pay Per Click
12. Influencer Marketing
13. Social Commerce
So you’re a business owner, and you need to convince your marketing team to read and understand branding.
Here are a few tips:
Show them the money.
Show them how much more money they can make by making your brand visible in their customers’ minds.
Make it personal.
Explain that you’ve been there, done that—and hopefully not done it as much as they have!
Show them what their customers are going through now.
Tell them about the pain points in their lives, explain how your product or service could solve those problems, and then ask for permission to be there for them when those problems arise again.
Be clear about what kind of brand you want to build up and what kinds of customers you’re looking for.
Then take some time to explain why those categories make sense for your business, and why those customers matter to you personally.
Is the process of developing, implementing, and managing a brand’s marketing strategy. It includes all of the activities that are aimed at building a brand’s reputation, image, and identity. While there are many different types of branding marketing activities, some key ones include:
This is the way in which a company describes itself to its customers. For example, if you were selling a product like coffee beans then your positioning would be “Coffee Beans.”
This is what customers think about when they think about your company or product. If you sell coffee beans then your image might be “Coffee Lovers.”
This is how people feel about your company or product after interacting with it via advertising or other forms of communication (like online reviews). If you sell coffee beans then your personality could be “Good Fortune” or “Loyalty.”
This is what your customers connect with your brand. If you sell coffee beans then your associations could be “relaxation,” “indulgence” or even “energy.”
This is what customers feel when using your product. If you sell coffee beans then the user experience could be “relaxing” or even “energizing.”
This is what your brand promises to deliver to customers and how those promises are communicated through advertising and other forms of communication (like online reviews).
The different between Brand marketing and performance marketing
The difference between brand marketing and performance marketing is simple. Brand marketing is about building awareness, getting the word out there, and making people aware of your brand. Performance marketing, on the other hand, is about converting that awareness into action.
Brand marketing is about generating interest in your product or service. It’s about creating buzz for your brand so that people know what you’re up to and get excited about it. You might use this approach to advertise a new product line, launch a new website, or announce an upcoming event.
Performance marketing is about communicating directly with customers who have already shown interest in your product or service and encouraging them to act on that interest by making a purchase or signing up for a subscription service. You can use this approach to advertise special promotions or discounts, run email campaigns encouraging subscribers to take advantage of their free trial period, or even send out a newsletter announcing new products that may be available in stores near them (but don’t go too far).
Performance marketing is a new kind of marketing that’s been growing in popularity. It’s a way to use data and analytics to identify the best keywords, topics, and products that will help you get your message in front of the right people.
The pros of performance marketing include:
- It can be used by small businesses too!
- It’s very cost effective.
- It helps messaging be more targeted and focused.
- You can use it to track your ROI more accurately.
- If you are not a good writer, it can be difficult to do performance marketing correctly.
- Performance marketing is not always effective if you don’t have a good understanding of what the target audience wants and needs.
Pro and cons of branding marketing
Brand marketing is the process of building a brand and communicating it to your audience.
Brand marketing can help you:
- Increase sales by making your brand more publicly known and recognizable.
- Gain a reputation for being trusted and reputable.
- Get more customers through word of mouth advertising.
- Get more business from existing clients, as they will trust you more if they know you are working on their behalf.
- Brand marketing takes time, effort, and money to do well. It’s also not always popular with clients who don’t want to spend their budget on it.
- Brand marketing doesn’t always work. You can build a brand, but it’s not guaranteed that people will buy into it. There are many factors involved in whether or not brand marketing is successful for you, including the type of product or service you offer and your target audience.
I hope now you may have a clue of the difference between those two marketing strategies, if you think you need an assistance on your marketing efforts please contact us today.
Victor Rwegasira is a digital marketing specialist, LinkedIn Expert and founder of Tanzacomputer Digital Marketing Agency. He has helped thousands of startup businesses grow and reach their target revenue with digital marketing solutions all around the world.