The difference between Local and International SEO

international seo

The digital marketing space is changing faster than ever. The way users discover new websites and businesses, their browsing habits, and their expectations of company websites have all changed significantly in recent years. This is especially true when it comes to local SEO and international SEO. Given how many businesses operate in global markets these …

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How Sales and Marketing Are Different – Understanding Their Differences

difference between sales and marketing

Today, almost every business has some form of a sales and marketing department. The challenge, however, is discerning how these two areas are different and what type of support your business needs to succeed. Even though both teams may work in different offices with different departments, there are similarities between sales and marketing. After all, …

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Podcast For your Digital Marketing | Complete Guide

what is podcast

Podcast for your digital marketing have over 2 million monthly active users with no age barrier as everyone listens to podcasts. Podcasts are an online business idea that one can begin in earnest without high startup costs. To Use podcasts for business, the first thing is to figure out your target audience and format of …

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Affiliate marketing: An Effective Tool For Digital Marketing in Tanzania.

Affiliate marketing in Tazania

For anyone who spends a lot of time on social media in Tanzania, you might have more than once likely seen, or even shopped through, an affiliate link without knowing. When a person talks about a product and says, “swipe up for a link,” they refer to an affiliate link. When you click on that …

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Benefits of User-Generated Content (UGC) for your brand

Starbucks-user generated content

User-generated content (UGC) is any form of content created by people who are not affiliated with your brand. While some brands might be hesitant to embrace UGC, there are actually many benefits that come with incorporating it into your content strategy! What is User-Generated Content (UGC)? User-generated content (UGC) is any content created by users …

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